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Sunday, October 18, 2026
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The artist donates £25,000 Mercury Prize to grassroots music venues

The singer holding his trophy in his hometown
He received the Mercury Prize in October in the North East

The artist has handed over the full amount of his twenty-five thousand pound Mercury Prize prize money to the Music Venues Trust, which functions to protect the UK's small music venues.

He was awarded the prize on 16 October as his third album People Watching was declared the best record of the past year.

Fender has decided to donate the funds to the trust, in acknowledgment of the vital role grassroots venues fulfilled in his early career.

"I wouldn't be doing my current career if it weren't for all the gigs I performed around the area, and further afield, when I was just getting going," said Sam Fender. "These venues are legendary, but they are in difficulty."

Since the start of 2023, more than 150 of these spaces have ceased operations – approximately 16 percent of the entire UK sector.

Over the past year, major artists including Pulp, Coldplay, Katy Perry and Sheeran have all backed the MVT in its attempts to support the industry, by applying a modest fee to their admission fees, which goes to help local stages.

He also joined in, generating in excess of £100,000 on his live tour to assist numerous local spots across Britain.

These funds helped venues that were confronting imminent closure due to challenges caused by water damage, fires and family tragedies, as well as permit problems, legal disputes and neighbor objections.

Additional spaces were granted monetary aid in upgrading amenities and gear that helped performers and concertgoers.

"The concept that funds from shows in big venues supports the local stages, where it kicks off for musicians like me, is just logical," Sam Fender has stated.

Pulp in concert
The group are among the artists who donated their honor prize money to good causes

Fender is among several artists to contribute his award winnings to good deeds.

Back when the band received the prize in 1996 for their release the album, lead singer Cocker declared that the act would donate their prize money to the non-profit War Child.

In 2002, artist Ms Dynamite shared her award across several good causes, such as the NSPCC and a Sickle Cell charity.

"Additionally, I contributed a £1,000 to my local community centre, to their gymnastics program, because I practiced gymnastics when I was growing up and they lacked updated gear," she explained to the media.

Previously, the band gave their prize money to the local youth club that supported their band, as well as other independent music bodies.

And 1994 winners the group donated their winnings to a charity for MS after a acquaintance was identified with the disease.

"Winning was quite enough," remarked vocalist Small. "The prize was the cherry on top but we could do without the cherry, because we had the main prize. So our victory affected another person's life."

In the past week, the MVT shared it had protected several grassroots venues in the South East, by placing them under local control.

One venue in that area and the other in that location were purchased under the public acquisition initiative, which is backed by a national body and enthusiasts who purchase "ownership units" in the properties.

By

Kyle Mendoza

A digital strategist and content creator passionate about exploring how technology shapes modern culture and personal growth.

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